Mbt shoes May 26, the People's Daily comments, "to listen to those" voice of the sinking, "", attracted a burst of applause sounds, this month launched a new set of Zaidufali article "How to respond to social concerns", and the first chapter is "benign interaction for" good governance"." Article called: the social transformation, multiple interests emerged, highlighting the various contradictions, the government should always be concerned, "the temperature and direction of public opinion", listen to the aspirations of the people, in response to media queries, "dialogue is better than confrontation." (June 6, 2011, "China Youth Daily") So "to force" the reality of the sharp series of comments, it is rare in the history of the development of the People's Daily. And many hundreds of thousands of fans of microblogging party newspaper was highly recommended by celebrity voices, users responded enthusiastically, even rarer phenomenon.
Institute of Journalism and Communication, Peking University Professor Xu Hong said: In the hustle and bustle, the public dissemination of a wide range of environment, if the mainstream media is still high above, or indifferent, no doubt to self-marginalization. Master the right to speak, must be involved, to face, a timely response. It should be said as China's official newspaper People's Daily, the "boss", as the official newspaper of the country with a good head, played a vanguard and exemplary role. Some people think that: People's Daily recently on the hot topic is not to avoid active intervention even have to regain the highest voice, "microphone." I agree with this view, the People's Daily for the back "the microphone" hot topic not only to avoid even the non-active intervention, and a number of reforms, the layout is no longer "board with the face" style of writing lively, close to the readers, articles and more oversight up and reported to local authorities set an example.
Mbt At present, some local authorities because of institutional rigidities party newspaper, old ideas, content, rigid, almost no readers, business is also struggling. Although some local authorities reported that self-supporting, it is a business unit; management is the "organ mode" operation is the "enterprise model", the words "mother" and more, seems neither fish nor fowl. And "mother" just the personnel, just "I want you so", but regardless of the development of the press, there is no reader, there is no benefit, employees will have paid to send? Some "self-supporting" the local organ is reported by the child (urban class report) to feed. Some may say that the People's Daily difficult to learn, first, the People's Daily-bit high-impact force, the People's Daily is the second full financial funding. Authority’s newspapers to survive, or "grid independent newspaper," comprehensively to the market, the courage to supervision; or "economic independence" (by the Financial full funding) does not rely on the market.
